> For the complete documentation index, see [llms.txt](https://docs.leadlinks.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.leadlinks.app/api-desenvolvedores/criar-lead.md).

# Criar lead (unificado)

`POST https://api.leadlinks.app/public/tracking/create-lead`

Cria **Contato + Empresa + Negociação** em uma única chamada. Ideal para integrações com **formulários**, **landing pages**, **telefonia** e ferramentas externas. Autenticado pela mesma chave (`x-api-key`).

{% hint style="info" %}
**Deduplicação inteligente:** o sistema procura contatos existentes por **telefone** (últimos 8 dígitos) ou **e-mail** (sem distinção de maiúsculas). Se encontrar, **só completa os campos faltantes** sem sobrescrever os dados existentes. Empresas são deduplicadas pelo **nome/domínio**.
{% endhint %}

## Campo obrigatório

* **`integration_source`** *(string, obrigatório)* — identifica a origem da integração (ex.: `"formulario-site"`, `"Telefone"`, `"whatsapp-site"`).
* Além disso, o **`contact`** precisa ter **`email`** ou **`phone`**.

## Estrutura completa

```json
{
  "integration_source": "formulario-site",
  "contact": {
    "name": "João Silva",
    "email": "joao@empresa.com",
    "phone": "+5511999999999",
    "position": "Diretor Comercial",
    "custom_fields": { "origem_lead": "indicacao", "cargo_nivel": "diretor" }
  },
  "company": {
    "name": "Empresa ABC Ltda",
    "domain": "empresaabc.com.br",
    "website": "https://empresaabc.com.br",
    "phone": "+551130000000",
    "industry": "Tecnologia",
    "size": "51-200",
    "address": "Rua Augusta, 1234",
    "city": "São Paulo",
    "state": "SP",
    "country": "Brasil",
    "description": "Empresa de software",
    "custom_fields": { "cnpj": "12.345.678/0001-90", "segmento": "SaaS" }
  },
  "deal": {
    "title": "Proposta Empresa ABC",
    "description": "Proposta para fornecimento de software ERP",
    "value": 15000.00,
    "temperature": "hot",
    "expected_close_date": "2024-06-15",
    "pipeline_id": "uuid-do-pipeline",
    "stage_id": "uuid-do-estagio",
    "custom_fields": { "ligacao": "completed", "valor_mensal": "5000" }
  },
  "consents": [
    { "type": "data_processing", "legal_basis": "consent", "notes": "Aceito via formulário do site" },
    { "type": "marketing", "legal_basis": "consent" }
  ],
  "utm": {
    "source": "google", "medium": "cpc", "campaign": "vendas-q1",
    "content": "banner-topo", "term": "crm vendas",
    "referrer": "https://www.google.com", "path": "/landing-page",
    "gclid": "CjwKCAiA...", "fbclid": null, "msclkid": null, "dclid": null
  },
  "conversion": {
    "type": "formulario", "host": "www.meusite.com.br",
    "path": "/contato", "element": "form-principal", "ip": "189.10.20.30"
  }
}
```

Resposta `200`:

```json
{
  "success": true,
  "contact_id": "550e8400-e29b-41d4-a716-446655440000",
  "company_id": "660e8400-e29b-41d4-a716-446655440001",
  "deal_id": "770e8400-e29b-41d4-a716-446655440002"
}
```

## Variações (payloads mínimos)

Só os blocos que você tiver são necessários — `integration_source` + `contact` (com email ou phone) já bastam.

### Telefone (mínimo)

```json
{ "integration_source": "Telefone", "contact": { "phone": "+551151185256" } }
```

### Rastreamento de telefonia

```json
{
  "integration_source": "Telefone",
  "contact": { "phone": "+551151185256" },
  "deal": {
    "title": "telefone - (11) 5118-5256",
    "custom_fields": { "ligacao": "completed", "ouvir_ligacao": "https://phonetrack.app/public/call/123" }
  },
  "utm": { "source": "google", "medium": "cpc", "campaign": "16889", "content": "25070" },
  "conversion": { "type": "telefone" }
}
```

### WhatsApp

```json
{
  "integration_source": "whatsapp-site",
  "contact": { "name": "Maria Santos", "phone": "+5511988887777" },
  "deal": { "title": "Maria Santos — +5511988887777" },
  "conversion": { "type": "whatsapp", "host": "www.meusite.com.br", "path": "/produto", "element": "botao-whatsapp" },
  "utmz_first": "utm_source=instagram,utm_medium=social,utm_campaign=promo",
  "utmz_last": "utm_source=google,utm_medium=cpc,utm_campaign=remarketing"
}
```

## Referência dos blocos

| Bloco                | Descrição                                                                                                                        |
| -------------------- | -------------------------------------------------------------------------------------------------------------------------------- |
| `integration_source` | **Obrigatório.** Origem da integração.                                                                                           |
| `contact`            | `name`, `email`, `phone`, `position`, `custom_fields`. Precisa de email **ou** phone.                                            |
| `company`            | `name`, `domain`, `website`, `phone`, `industry`, `size`, `address`, `city`, `state`, `country`, `description`, `custom_fields`. |
| `deal`               | `title`, `description`, `value`, `temperature`, `expected_close_date`, `pipeline_id`, `stage_id`, `custom_fields`.               |
| `utm`                | `source`, `medium`, `campaign`, `content`, `term`, `path`, `referrer`, `gclid`, `fbclid`, `msclkid`, `dclid`.                    |
| `conversion`         | `type`, `host`, `path`, `element`, `ip`.                                                                                         |
| `consents`           | Lista de consentimentos LGPD: `type`, `legal_basis`, `notes`.                                                                    |

## Erros comuns

```json
// 400 — integration_source ausente
{ "error": "integration_source is required" }

// 400 — Contato sem email e sem phone
{ "error": "Contact must have at least email or phone" }

// 401 — Chave inválida
{ "error": "Invalid API key" }
```


---

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```
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